Back when the PlayStation 3 was in development, Sony’s then-CEO Ken Kutaragi incurred planetary derision for some of his comments, including the now rather legendary claim that, “The PS3 is not a game machine”.
Apparently Microsoft’s PR people don’t know about the internet or something, because the company’s CEO Steve Ballmer has just issued with the same ridiculous statement about the Xbox 360.
In an interview with USA Today, Ballmer says that, “Xbox isn’t a gaming console. Xbox is a family entertainment centre. It’s a place to socialize. It’s a place to watch TV. We have Hulu coming. It’s the only system where you are the controller. Your voice, your gestures, your body.”
Breaking news: 50 million gamers have been conned into buying a DVD player pretending to be a games console. :O!
“I think about my own family. My wife used to say, ‘No, no, that’s the machine the boys use,’ and now she says, ‘Yeah, I want to go watch movies. Let’s go play the dance game,’” adds Ballmer. “It opens up accessibility to family entertainment because with the Kinect, you control these systems with your body, with your voice. We’ve opened up the world of content in TV, movies. You just sit there and say ‘Xbox’ or ‘play movie.’”
Because pushing buttons on a controller is high concept stuff.
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