well the way i see it all dev's and pubs will start doing this sooner rather than later. believe that
Impulse, Direct2Drive, Windows Marketplace and numerous other store-provided digital distribution platforms have been around for ages. You know, I've never bought from any of them?
There are two that I use exclusively: Steam & GOG.
GOG gets priority over Steam because well, why wouldn't I support DRM-free distribution?
I don't like the idea of having a billion-and-one accounts lying around. Aside from how absolutely RIDICULOUS it is to ask someone to have a bunch of digital distribution clients running in the background of their PCs, the idea of having the equivalent of "an account per game" is just ludicrous and messy.
The fact of the matter is that publishers are more than welcome to try their hand at emulating Steam but there is
only one Steam. It has more support (think localised servers), more experience and more longevity than any of these upstarts do so why would anyone trust any other digital distribution platform?
If you (general 'you') are interested in using Origin or whatever then by all means, you're welcome to it. I'll just be over here sticking to a digital distribution platform that has proven itself time and time again, has its own well-established achievements, servers, anti-cheat protection and in-game integration.
If anyone thinks that something as laughable as what the "great" EA can come up with--you know, those people who largely contributed to the failure that was Spore, who insist on spamming your PC with EA's Download Manager, who can't even maintain and effectively operate online support when something goes wrong with an account, could EVER compare then frankly, the joke's on you.