Saint_Dee
The Phantom Poet
My point is ads like these or ones that uses a cheap marketing ploy (See Bulletstorms Swearing trailer) create a misconception regarding games, holding the medium back. (See the Facing Controversy Vid I posted)
Those lobbyist who keeps trying to ban the sale of violent video games don't care where an ad was aired, to them its all just ammo for the next round in the courts/congress/parliament.
In other words the lobbyist judges and generalizes gaming as a whole based on the ill-placed marketing rather than merit, therefore giving him ammo and a pretty good chance to bring gaming into disrepute. If I'm understanding you correctly (Correct me if I'm missing the point), then yes it's messed up to used this kind of marketing.
What I ask myself is how much input the devs have on the marketing, if any... :?