Alcohol, tobacco, opiates and other illicit substances have been around since the dawn of time. "The man" will never be able to stop mankind from attempting to destroy himself without completely removing all alcohol, tobacco, (certain) plant/wild life (i.e. Cannabis, Datura stramonium, Colorado River toad, Psilocybin-containing mushrooms), illicit substances, pharmaceuticals, home care products, industrial chemicals ... the list is endless. Hell, you can get high on Nutmeg or Poppy Seeds (if you can stomach four to eight teaspoons of the dang stuff!) I don't think it's the advertising that's the problem, it's the lack of education — both in the home and in the world in general. Parents (often naïve themselves) tend to skirt around the issue or use threats to try and prevent their children from experimenting with drugs and alcohol. Thus far, this method has experienced a very low success rate ... Additionally, having the school guidance counsellor do a PowerPoint presentation in the auditorium about drugs and alcohol hasn't achieved much either. Kids need a more in-depth education process from those who've battled and triumphed over the aforementioned vices themselves.