B1nary
New member
What about something like that?
This looks awesome
New MyGaming logo - cast your vote!
- Thread starter Jan
- Start date
This looks awesome
Jan
Grand Poobah
[MENTION=289]Jan[/MENTION]
My insert image button doesn't have an option to upload images anymore. Just to specify a url.
I think all these amateur logo designers broke it!
Noooooo!
Mine works in this thread and in Threadkiller. Where did you try to post an image? Try clearing cookies. If nothing else works, let me know which ISP and I'll get my tech to investigate along with that weird issue he's looking into from this morning.
Dohc-WP
Ron Burgundy
[MENTION=289]Jan[/MENTION]
My insert image button doesn't have an option to upload images anymore. Just to specify a url.
I think all these amateur logo designers broke it!
maybe its a sign "whistling:
Wenzdayz
Thread Killer Mk III
ooh this is nice but i agree with everyone else that the ghost should not be red.What about something like that?
Jan
Grand Poobah
While I've been summoned to this thread...
For those wondering why we're looking at changing away from Inky the ghost - it is iconic, but it is Namco's icon, not ours. We want to see if maybe we can't make something of our own.
Your suggestions, colour changes, and logo submissions are most welcome! We'll look over everything you guys post and decide how to proceed from there.
For those wondering why we're looking at changing away from Inky the ghost - it is iconic, but it is Namco's icon, not ours. We want to see if maybe we can't make something of our own.
Your suggestions, colour changes, and logo submissions are most welcome! We'll look over everything you guys post and decide how to proceed from there.
Kitsune-chan
New member
FarligOpptreden
New member
Why does everyone keep using that weird font? It's very difficult to reproduce (for print environments) and it will be difficult to read when scaled down to smaller sizes. It's already too difficult to read at normal sizes... There's a reason companies with iconic, easily recognisable logos stick to simple, legible fonts.
Kitsune-chan
New member
FarligOpptreden
New member
I think the font of which you speak is more 'legible' than this:
You can't compare a modern, tech-oriented logo against a logo that was created more than 100 years ago that followed a specific style that was prevalent to that age. Have a look at logos like Gamespot, IGN, Polygon, PC Gamer, Games Radar, Eurogamer, Metacritic, etc... Notice a trend in the font usage?
I've been through the whole "fun font for a trendy vibe" phase in my younger years and, running my own business now for 2 years, I realised you need something you can easily reproduce that's legible in various sizes. More often than not a simple, clean logo is more recognisable than an over-complex one with numerous design motifs and fancy fonts. Especially when you're going for a logotype, which I assume MyGaming wants to do. It's especially important when creating a new brand (or rebranding) that you don't solely focus on an emblem or mascot, as people won't have the association with it yet. The big social networks weren't immediately famous for the "f", "t" and "in" icons they so frequently use these days - they spent years just getting people to recognise the logo and brand. You get bonus points if you can establish an emblem, motif or mascot as representation of your brand (like you'd associate the propeller with BMW or overlapping rings with Audi).
Good practice is to start with a simple, modern font, adjust the letter-spacing until it looks just right, modify some of the letter slightly to give it a slightly unique feel, identify a single design motif that people will associate with your brand and LASTLY use the principles of colour psychology to identify the palette that would evoke the desired emotions from your brand. A logo should start off in black and white first before you do it in colour.
I don't claim to be a CI guru at all, but I've been involved in branding numerous companies over the past 11 years and I've certainly grown in my knowledge each time I tackled such a project. I've been following design trends for years now and, with my wife working at the country's largest independent print house and handling around 100 print jobs a week in her department alone, I've been privileged enough to see the best and worst design work local and international designers have to offer. I get worked up about issues like these because I see companies suffer because of bad brand exposure and, because I feel the pain the economic climate is causing businesses, having a poorly represented brand is something that can be avoided using accepted trends and standards.
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Kitsune-chan
New member
Phew! Gave me the whole megillah. I will just summarize what you said "Too much going on, it might deter possible new customers, it would be wiser to use a simple font."
If the gaps in the "g's" and "a" were closed it wouldn't be 'over-complex' ,problem solved, it would still be legible. It wasn't in its original state. I do think that if something is slightly unusual it draws more attention, it draws my attention ( no not referring to something completely illegible). Depending on the company, a font should represent the company. So something 'fun' and 'lively might not be what a Law firm would want to use. It would appear as if something "fun' and ' lively' is what the administration had in mind.
Though , judging by the poll, the second option is in the lead so our difference of opinion about this particular font is probably futile. "whistling:
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FarligOpptreden
New member
It's not about deterring new customers, it's about GAINING them. You won't chase customers away, but it might make the process of reaching and acquiring them unnecessarily difficult.
Simpler fonts are easier to integrate into designs and, seeing as MyGaming is pretty much a website, a logo with a simple font will gel better with the rest of the site's design. It will also make branding clothing and so on easier, because quite often the printers need to replicate your branding on the medium of print. Complex logos and fonts open the door for corruption of your brand.
I agree that logos should be fit for purpose and that they should address their target market. What you should be wary of is coming across as amateurish. You can still make a logo appear fun and whimsical by altering a standard, modern font just slightly and integrating a motif or emblem to represent your brand. Negative space can also be used evoke a sense of mystery and cleverness by creating implied shapes, figures or even letters. FedEx is a textbook example with the arrow formed in the negative space between the "E" and "x", implying a sense of movement.
Sadly so. I honestly believe MyGaming can have a much better logo than the current or suggested ones. It has the potential to take on a global market by implementing a custom CMS and integrating community activities more closely into featured content, seeing that the current management and staff are so dedicated to the cause. Great sites are built using great technology and open-source CMSs and forums can only take you so far.
Taking on a global market will require a global brand that will appeal to an extremely wide, varied audience of different tastes and cultures - much varied then our rainbow nation. This new global brand will rub shoulders with the industry heavyweights and will need to look the part. A company can't afford to rebrand constantly, so it's better to stick to simple designs that you can evolve periodically to keep up with trends. Curvy, curly, edgy fonts make that process unnecessarily difficult.
*sigh*
My wife tells me to stop lecturing to the internet now, so that's what I'll do.
Kitsune-chan
New member
'Lecturing'?? I don't feel as if I have been 'lectured', but then again, you did say to the 'internet' and I'm human (supposedly) So I guess you weren't referring to me then.
Though I do have 'lectured' symptoms.
*yawn*
*rubs eyes*
*slowly loses vision*
* snore*
StrontiumDog
New member
^ I like!i still vote for keeping the current one (to match my tee's and caps) but just in case ....
mockup
PsychoFish
New member
