Before the current ‘price-feud’, ISP's were chosen not only on cost, but rather on overall value. Web Africa soon emerged the leader on the overall value front and as a result our customer base grew substantially. The continuous growth in turn led to a higher demand for support, better infrastructure and so we invested. We upgraded our network, increased support and brought additional value to the table.
Value, reliability and long term sustainability has been the key factors of consideration within our business model in the past, therefore when our pricing structure was revised recently, our calculations were based on this same business model: value, reliability and long term sustainability.
It is not a simple matter of ignoring the masses desires for cheap uncapped Internet or a case of Web Africa being greedy. It is simply not possible at this stage.
To sell below cost is ultimately not sustainable without making huge monetary and infrastructure cuts. The net effect would lower support and quality of service overall and that is not something we are willing to compromise or sacrifice. Web Africa has no intention of becoming the next monopoly that doesn't care for their customers past the sale, nor being the ISP that’s here today, gone tomorrow.
That is not to say the pricing may not be further reduced at a later stage, just that it is not possible now. Web Africa will continue to add value in the future as it has in the past.
Personally I'm confident that in the future both resellers and direct customers will be able to take advantage of the benefits of additional value that will come their way.
