Here’s why the Xbox One has failed miserably to hit its sales targets

The original plan for the Xbox One was to sell over 200 million consoles said Xbox Boss, Phil Spencer, in an interview with Stevivor.

This would have made it the bestselling console of all time, ahead of the PlayStation 2’s mammoth 150 million units.

“The goal that the team had was to figure out how could we sell 200 million game consoles,” Spencer explained.

“We’ve never seen a console sell that many units. The biggest individual console, the PS2, did 120 million or something like that.

The approach the team took was people are moving to OTT Video Services [over-the-top, like Netflix and Stan] and television’s getting disrupted–and if we could build a console that could be at the center of this transition and really embrace not only people playing video games, but also people with the changing habits in television, you really take the console market and the gaming market and you expand it potentially.”

Obviously, things quickly changed when the Xbox One was shown off for the first time (in all its always-online glory) and public opinion turned against Microsoft.

The original focus of the Xbox One was to “start up building TV content as a first-party capability,” he added.

“When we came in after two-and-a-half years ago and started running the Xbox program, I centered us back on not trying to become something other than a game console,” he explained.

“You don’t earn the right to be relevant in other categories of usage for the console until you’ve earned the gaming right, so let’s go make sure that’s what we deliver.”

As of now, it seems like the Xbox One has steadied itself somewhat, but it’s clear that if Spencer had not stepped in when he did, we likely would have seen the fall of the Xbox brand.


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Here’s why the Xbox One has failed miserably to hit its sales targets

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