In order to make a career out of streaming you don’t need to be an anomaly so much as pander to an audience, and Youtube celebrities do that to a predominantly-teenage one with fair aptitude.
Read: behave in the annoying manner teenagers tend to behave, communicate to them on their level, and you’re just about crossing the finish line in terms of meeting requirements for drawing and holding their attention.
A more adult audience, on the other hand, typically has less time to spend on watching ‘streamers’ or even keeping up with their subscribed channels of nothing but reviews, rather than “Let’s Play” videos or the like.
Which is why the subscriber counts, or more specifically view counts and the direct influence that has on revenue, tend to be so much lower for those.
With that said, there is a market for those who want to pander to a more serious audience on online services; specifically, on Youtube Red or as members of aggregate reviewer/critic teams for online publications. The former could be a revenue stream which can grow. The latter is more of a means to cover some portion of one’s expenses in acquiring games (and their necessary hardware) to play, and ‘justifying’ the time spent playing said games on top of that.
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In order to make a career out of streaming you don’t need to be an anomaly so much as pander to an audience, and Youtube celebrities do that to a predominantly-teenage one with fair aptitude.
Read: behave in the annoying manner teenagers tend to behave, communicate to them on their level, and you’re just about crossing the finish line in terms of meeting requirements for drawing and holding their attention.
A more adult audience, on the other hand, typically has less time to spend on watching ‘streamers’ or even keeping up with their subscribed channels of nothing but reviews, rather than “Let’s Play” videos or the like.
Which is why the subscriber counts, or more specifically view counts and the direct influence that has on revenue, tend to be so much lower for those.
With that said, there is a market for those who want to pander to a more serious audience on online services; specifically, on Youtube Red or as members of aggregate reviewer/critic teams for online publications. The former could be a revenue stream which can grow. The latter is more of a means to cover some portion of one’s expenses in acquiring games (and their necessary hardware) to play, and ‘justifying’ the time spent playing said games on top of that.