Publishers who are lowering their game prices in South Africa this holiday season

MyGaming recently reported on the news that Ubisoft would be lowering the prices of some of its games these holidays in order to combat the weaker Rand.

However they’re not the only publishers trying to lower prices this holiday season.

Speaking to MyGaming, AWX’s Tex Hartog revealed the logistics behind the price cuts and which other publishers would be slashing their prices.

“With the ongoing volatility of the exchange rate since November last year, there have been many discussions between key publishers and local distributors specifically addressing the price of games and the impact the exchange rate has had on gaming affordability in South Africa,” said Hartog.

Hartog also said that publishers were focussing on South Africa in order to combat the effects of recent price increases.

“As soon as a game’s pricing hits that R1,000+ mark, it impacts pre-orders, interest in the product, and in store sales.”

A number of other publishers are actively trying to keep games below the R1,000 mark and have planned to cut prices in South Africa this holiday season.

These companies include Sony, 2K, and Warner Bros.

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