Exclusive Books adopts competitive game pricing

MyGaming has learned that local book reseller Exclusive Books has plans to get into gaming.  Although the retailer has a comprehensive rollout plan to expand its catalogue going into 2010, for now it is stocking a limited core selection of games.

Marius Greef is heading up the promotion and marketing of the gaming drive, and contacted MyGaming explaining exactly how the retailer plans to tackle the gaming market in SA.

As of now Exclusive Books is focusing on three core titles; Modern Warfare 2, Assassin’s Creed 2 and DJ Hero. While the selection is limited, Greef promises that they are aiming to stock entire distributor catalogues by March 2010. With this in mind, we took a look at Exclusive Books’ pricing and were pleasantly surprised.

Price Chart

Gamers will be pleased to learn that Exclusive Books appears to have its ear firmly placed to the ground, and realises that in order to succeed it cannot adopt similar pricing to that of other main stream retailers such as Incredible Connection and Look & Listen. Instead, Greef informed us that they intend to undercut the most competitive local retailers such as Kalahari, Take2, BT Games and Zaps.

Of the games currently stocked, Exclusive Books either marginally undercuts, or is equal in pricing to Kalahari.net, who is the most consistently well priced games reseller in SA.

This bodes well for Exclusive Books’ future in the local gaming market, as well as the impact it will have on local pricing in general.

In what many will consider an unexpected move, Exclusive Books will not opt to sell games at its existing storefronts. Instead, all sales will be conducted online, similar to other e-tailers. Furthermore, customers will not be charged for delivery.

Not only will Exclusive Books be selling games, but they plan to stock consoles and peripherals in 2010.  Watch this space as we track Exclusive Books’’ entry into the SA gaming market over the next few months.