Grand Theft Auto 5 was expected to break some records in its opening day, however, not even the publisher, Take-Two Interactive, expected the game to rake in over $800 million (R7.7 billion*) in its first day of release.
The release and consequential sales of the game mark the highest first-day retail sales of the company’s history.
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence,” said Strauss Zelnick, Chairman and CEO of Take-Two.
“We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”
GTA 5 released on Monday (17 September 2013) to some stellar reviews, as expected.
The multiplayer component of the game, GTA Online, hasn’t even launched yet, which will undoubtedly please fans even further. It launches on 1 October 2013.
*1 USD = 9.62434 ZAR
More GTA 5 news:
GTA 5: Xbox 360 vs PS3 versions compared
GTA 5 gameplay footage YouTube policy outlined
GTA 5 cost R2.6-billion to make
Loading ...
I love their statement: “All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V.” The keywords here are:
– THRILLED: Well who wouldn’t be after earning over a billion rand in a couple of days
– INITIAL RESPONSE: i.e. we expect to make another billion in the next couple of days!