Activision has announced that Call of Duty: Advanced Warfare is the “biggest entertainment” launch of 2014, beating all other forms of entertainment.
Besides smashing other video games, Advanced Warfare beat movie, music, and book launches in 2014.
“Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined,” said Bobby Kotick, CEO of Activision Blizzard.
“Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.” Although no actual sales figures were provided by the publisher, Activision said its claims were based on Call of Duty: Advanced Warfare retail and digital sell-through, and reported movie, music, and book gross sales, each for the first week following initial launch.
Activision also confirmed that Call of Duty: Advanced Warfare is the highest-selling digital launch in console history according to Xbox Live, PlayStation Network, and internal Activision estimates.
“Engagement for Sledgehammer Games’ newest entry to the franchise is based on statistics from the first week after launch according to internal estimates, with gamers playing more than 370 million online matches in its first week of release, and leveling up over 200 million times in Advanced Warfare online multiplayer mode.”
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