The worst marketing ideas in videogame history

Mighty No.9 recently caused controversy after its launch trailer seemingly made fun of its paying customers.

While obnoxious and mean-spirited, its by no means the worst game advertorial ever, which got us thinking about the real train-wrecks from videogame history.

Check out the worst videogame advertisements of all time:

PlayStation 3 – Baby

If your console’s advert is taking cues from several horror movies, while not actually showing what your product does, then you are probably doing something wrong.

Daikatana – “John Romero’s about to make you his bitch.”

It was important to establish that John Romero was the brains behind Daikatana after leaving iD Software, but there were so many better ways to do it than this.

John Romero

Dead Space 2 – Your Mom Hates Dead Space 2

Nothing makes a videogame “edgier” than your mom’s disapproval.

Mercenaries 2 – Free petrol

The marketing team behind Mercenaries 2 caused chaos when they offered free petrol in several major cities around the world.

The resulting traffic caused in parts of London and Los Angeles actually forced the authorities to close the promotion down.

Advert 02

White PSP – Racial controversy

Sony’s advertisement of the white PSP in the Netherlands caused outrage for obvious reasons.

Advert 03

SEGA – Mega Drive joystick

SEGA’s “clever” wordplay and weird sexual innuendo can only leave us scratching our heads.


PS VITA – Sexism controversy

Sony some how managed to offend both its core audience and women all over the world.


The company then managed to follow it up with this “sexy doctor” ad for PS4 remote-play compatibility:

What do you think is the worst videogame advertisement of all time? Let us know in the comments below and in our forums.

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The worst marketing ideas in videogame history

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