A recent study confirms that pretty much no one actually reads through their online product’s Terms and Conditions.
The majority of the 543 university students involved in the analysis didn’t read the terms of service before signing up for a fake social networking site called “NameDrop”.
If they did, they would have discovered that the terms of service required them to give up their first-born child.
This paper addresses ‘the biggest lie on the internet’ with an empirical investigation of privacy policy (PP) and terms of service (TOS) policy reading behavior.
Results reveal 74% skipped PP, selecting ‘quick join.’ For readers, average PP reading time was 73 seconds, and average TOS reading time was 51 seconds.
Based on average adult reading speed (250-280 words per minute), PP should have taken 30 minutes to read, TOS 16 minutes.
Do you read the Terms of Service? Let us know in the comments below and in our forums.
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Reading speed. And then comprehending the jargon and applying it to your own local laws and situation. Of course most people don’t read TOS, EULAs, etc. The judges also know this. It’s reason.