Releasing a game can be daunting. Never mind all the work put into coding, compiling and designing – what about all the “after work” to make sure your baby doesn’t end up a flop?
Kadri Ugand, co-founder of Gamefounders the first European gaming startup accelerators knows all about these issues and so she highlighted 5 things that every developer needs to know before releasing their game.
Speaking to Gamasutra.com, Ugand said the following:
Good marketing won’t guarantee that your game is a success.
The game has to be good enough to stand up without any marketing. There needs to be a balance of being able to bring in new users to your game and then retaining those users through the quality of your game.
Marketing won’t guarantee you make money
New players constantly coming in doesn’t matter as much as building a community around these users. This “contributes to long term retention, brand recognition and also provides you a database of players to direct to your next games in the future”.
More users =/ more money
It’s important to try and target users rather than just bringing them in. There’s no point in attracting new players but because they’re not actually interested in the game they’re not going to actually pay towards it.
Launching globally is a big deal
A game doesn’t just “launch globally”. Factors like geography, languages, price points and platforms all need to be a consideration when launching a game in any region.
There is still a lot of work to be done after the game go’s live
You can’t just sit back and expect the bucks to roll in. “Keeping the players entertained, coming back and eventually purchasing is the goal.”
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