Worldwide sales of personal computers slid 13.9 percent in the first quarter of 2013, research firm IDC said Wednesday, the worst contraction since it began tracking the market in 1994.
IDC said global PC shipments totaled 76.3 million units in the first quarter, the fourth consecutive quarter of year-on-year declines. The group said sales were down “significantly across all regions” of the world.
“Although the reduction in shipments was not a surprise, the magnitude of the contraction is both surprising and worrisome,” said David Daoud, IDC Research Director, Personal Computing.
“The industry is going through a critical crossroads, and strategic choices will have to be made as to how to compete with the proliferation of alternative devices and remain relevant to the consumer. Vendors will have to revisit their organizational structures and go to market strategies, as well as their supply chain, distribution, and product portfolios in the face of shrinking demand and looming consolidation.”