MetalSoup
There's a GIF for that
You can change the currency on Frontier's store to USD and then it is cheaper there. ALSO it is not region locked at Frontier. Unlike Steam. This new region lock has messed me around so much. I can't even gift games to international friends any more. So steam can suck it.
Unless Google is lying to me, Steam is still cheaper, and it doesn't mention region locking anywhere.