Well we'd all like companies to never push up their prices. However, all of the companies make use of a handful of suppliers, and those suppliers cannot afford to keep their prices the same. The middle-man in turn cannot always absorb that increase in costs and HAS TO pass it down to the customer. Crap rolls downhill. It always has, and always will.
Whenever there is a company proclaiming that THEY will absorb the increase in prices and not pass it down to the customer, you have to ask yourself where they are making up that lost money. NO company can survive by making smaller and smaller profit margins. They're not in business for charity.