It’s becoming more and more clear that in order for a movie to become a modern day blockbuster, it has to perform well in the Chinese market.
One of the quickest ways to gain credibility is to put a well-known Chinese actor in your film – usually just long enough so that the audience recognise them but not so long that they actually influence the plot.
According to Gizmodo, Chinese audiences have begun noticing this pandering and wants Hollywood to do better.
“Chinese audiences have developed a name for this empty form of pandering: “flower vases.”
“It’s similar to the “sexy lamp test,” used when female characters could be replaced with an inanimate object with no impact to the plot.”
Qiu Jie, the chief executive of a Beijing-based studio, told the Wall Street Journal that all studios need to do is make sure the added character should be “meaningful and proper.”
“We understand that a Chinese character will not be a lead role in the film. But if you can at least do that, the local audiences will not criticize it.”
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