Online commerce giant eBay has revealed plans to more closely integrate search inventory listed on its own platform with that of its classifieds’ subsidiaries in other markets, the company announced in a blog post.
eBay began testing the idea on its Gumtree Australia store, so that returning searches would returning listings on both platforms.
The results were so positive that the company announced it would be opening up the eBay inventory to Gumtree in the U.K, and Kleinanzeigen, (the German equivalent) , by the end of 2016.
It also announced further plans to “expose millions of relevant eBay listings” on its classifieds sites elsewhere around the world within the first half of 2017.
In addition to the U.K., and Australia, Gumtree operates in Ireland, Singapore, Poland, and of course South Africa.
“The idea behind this effort was to deliver even more relevant search results to consumers, leading to increased conversion on eBay-listings,” explained Alessandro Coppo, general manager at eBay classifieds group, said in the blog post.
“The responses and engagement from Classifieds buyers with this new experience have been positive and highlight the opportunity we have to unlock significant consumer benefits by bringing our platforms more closely together through inventory sharing.”
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