Are we being overcharged for Nvidia and AMD graphics cards in South Africa?

AMD and NVIDIA’s latest desktop GPUs to arrive by end of 2016

Nvidia and AMD recently announced their next generation of graphics cards, both of which seem to offer some of the best cost-to-performance ratios ever.

However, these cheaper prices don’t necessarily translate to the South African market, with the GTX 1070 coming in at R8,499 compared to the US MSRP of $379 (R5,790) – a difference of R2,700 at the current exchange rate.

Similarly the GTX 1080 Founders Edition retails at around R13,499 compared to a $599 announced  price (R9,000) in the US.

Is this problem uniquely South African? Are we being charged too much as a country? We asked Rune Ravnsborg, owner of Rebeltech.

“In my opinion – no we are not taking into account all factors,” said Ravnsborg.

“If you look at India, the price on a GTX 1080 FE is listed at RS. 66,500 which is close to R15,133, while in the UK, the GTX 1080 FE is listed at £619.00 which is close to R13,402.45.”

He also believes that competition among South African suppliers plays a factor:

“Without a doubt, competition is always very healthy as it keeps the pricing from skyrocketing.”


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Are we being overcharged for Nvidia and AMD graphics cards in South Africa?

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