shadowfox
Anime Junkie
So unique browsers and page views translates into $$$?
It depends on how many of those people use adblock apps. I don't think Google pays based on page views alone. The visitors have to actually see the ads. I stand to be corrected, though.
myBroadband (and by extension myGaming) uses their own ad delivery system, and they charge, I believe, a fixed rate for advertisers, based on where their ad gets placed, or the size of the ad etc.
You can actually request a rate-card from them, and they need to be able to show traffic numbers to justify what they charge - most advertisers will want to know, up front, how many unique visitors a website gets on a monthly basis.
Of course, there are the PPC and CPM models that can be used as well. Could be any of the three. I haven't spotted any Adsense ads on the site.